Zoom, known for its video conferencing service, is expanding its offerings to include a new email and calendar service.
Details of the new email and calendar service
Currently in beta and only available in North America, targeting small to medium-sized businesses, end-to-end encrypted with additional privacy features.
How the new service fits into Zoom’s overall strategy of diversification
To entering the email market, the company has also recently expanded into the contact center app market, event planning, CRM complementary services, and office management.
The potential impact of this expansion on the market
Zoom’s full suite of tools positions it as a direct competitor to major players like Microsoft and Google in the business communication and collaboration space.
With the addition of an email and calendar service, Zoom is positioning itself as a one-stop-shop for all of a company’s communication and collaboration needs.
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